Job Order: ISAAC 83

Created On: 06-23-2009

Salary Range: 120000 - 135000  

Type of Company/Products: Consumer Manufacturer

Location: Chicago area

Relocation Paid: Yes

Years Experience: 10

Requirements:

• Bachelor's degree - Master's degree preferred
• 8 years specialization in consumer/shopper research experience (at least 4 in consumer packaged goods)
• 4 years specialization in new product development/innovation
• Solid experience with advanced quantitative methodologies, scanner and panel based analysis and ability to assess disparate data sets and distill them into meaningful recommendations

Job Duties:

This position reports the Director of Consumer Insights. You will provide senior leadership in consumer research to the QNPI team. You will be accountable for assessing the information needs of innovation initiatives and developing and implementing plans to address those needs. You will need to be an expert at integrating relevant knowledge for maximum insight and translating into actionable recommendations. You will lead and manage 1-2 direct reports.

• Partner in developing Innovation objectives and strategies by providing guidance to business team and senior management in identifying key business opportunities.
• Present learning and insights to senior management as a basis for strategic decision making.
• Develop and apply actionable frameworks for identifying growth opportunities and assessing in-market potential: category assessments, need states, consumer segmentation, market structure, monitoring changes in consumer behavior/attitudes, competitive product quality and global/category drivers of growth and loss.
• Inform Innovation initiatives with a deep intuitive understanding of target consumer groups, their emerging needs, and drivers of choice.
• Develop and refine research plans as needed to ensure unparalleled consumer relevance and in-market differentiation. Leverage cross-PEP insights including shopper, and retailer to maximize advantage.
• Develop and manage research budgets, monitor research spending ensuring resources area allocated against priority initiatives and maintaining a high ROI on research investment.
• Proactively identify opportunities and risks; comfortable and credible communication with and challenging marketing executives and senior management to drive strategies and decision-making in the organization.
• Must be persistent and persuasive
• Must challenge research team to maximize contributions
• Must develop new research techniques that provide competitively advantaged insights
• Must have the ability to bring out the best from Insights staff and provide appropriate guidance to raise the bar on contribution to the company
• Must be able to listen and synthesize client needs into actionable and cost efficient research strategies.
• Must work with the research team to execute studies and provide timely decision-making support through research insights.
• Must allocate resources based on business priorities and impact

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